DALLAS (Oct. 13, 2021) – What are three things that Texans can’t get enough of? Easy … sports, local pride and premium tequila. When you put the three together, it’s a guaranteed good time, which is exactly why Dallas-based Osadía Tequila is proud to be the official partner of its hometown team – the Dallas Mavericks!
As an official partner, the upscale tequila brand is set to open its very own Osadía Club in American Airlines Center on Oct. 22 and its premium 100% blue agave tequila will be served at every home game. The club will hold up to 104 guests and will serve a quality selection of drinks and food for fans. There will also be a featured cocktail each week that’ll be perfect for fans to enjoy while watching Luka Doncic lead the Mavericks to a third straight playoff appearance.
“As a Dallas-based brand, it’s important to us to partner with other local brands and businesses to stay closely involved in the community we serve,” said Osadía and S2 Capital Founder Scott Everett. “I’ve had season tickets for many years and have been a fan of the Dallas Mavericks my whole life. Being from Dallas, I was raised an MFFL and Dirk has always been my favorite athlete, so I was super excited when this opportunity presented itself and I feel this team perfectly aligns with our brand.”
The upscale tequila brand will donate 3% of all its profits from every home game to the S2 Foundation, a Dallas-Fort Worth non-profit established by S2 Capital with a mission to empower dedicated individuals in the community through charitable giving and mentorship.
“With Osadía’s recent launch here in Texas, we are excited to partner with them and celebrate the hustle, on and off the court,” said Dallas Mavericks SVP of Corporate Sponsorships Ryan Mackey. “We love that Scott and S2 Foundation have been so supportive of the Mavs Foundation throughout the past several years and are excited that we will be expanding our community outreach collectively with this partnership through the court renovations, entrepreneurial program and the annual Mavs Ball.”